Daxko Blogs
Goal: Create UpLaunch, Zen Planner, and SugarWOD blog content.
An ongoing quest to improve the organic SEO value of Daxko’s 3 SMB brands.
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Educate gym owners on how testimonials can help improve their marketing efforts.
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Book a demo for UpLaunch’s marketing automation software, which they can use to send testimonial requests.
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Reinforce SugarWOD’s long history with CrossFit and boost brand credibility.
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Tell prospects to sign up for SugarWOD through the CrossFit Affiliate Partner Network for an affiliate discount and cross-sell Zen Planner to current customers.
Challenge: Add to and improve upon a stockpile of existing blogs with outdated branding, poor metadata, and confusing cross-sell messaging.
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New blog posts now include proper headings, excerpts, meta descriptions, image alt text, and adequate white space for a more reader-friendly experience.
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SEO specialists and brand managers provided insight and research so I could write about the topics most relevant to our boutique gym owner audience.
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With my strategic insight as a content marketing professional, one-off blog tasks became a concerted effort that included participation from team members and external partners.