CrossFit Open Lead Magnet

Goal: Capture new CrossFit gym owner leads with a guide to running Open events.

This gated guide brings in leads and helps gym owners build community and hype during the 3 weeks of the CrossFit Open.

This blog was a soft push of the guide to our SugarWOD audience. Since we were marketing to all 3 brands, the blog served as a good place to speak to SugarWOD prospects and customers only.
This is a 2-step call to action. Blog readers click the button, which takes them to the landing page for more information and to request a download.

This Instagram post was created to drive organic reach and spread word about the guide. At 169 likes, it was a successful effort!
The main message of the post is a simple statement on the community-building aspect of the CrossFit Open, meant to get engagement, but there is also a link in bio that took them to the landing page.

I worked with several brand managers (who are also gym owners) to gather background information on the Open event and to develop a detailed plan for the content in the guide.
The creative director built a full design for me in Canva that I then modified and proofread until it was ready to finalize.
I helped push the e-book my team created by writing a landing page, blog post, follow-up emails, paid social ads, in-app pop-up messages, webinar promotion graphics, and a paid sponsorship in Morning Chalk Up, a popular fitness publication.