Martial Arts SuperShow Microsite
Goal: Tell people how to find us at the Martial Arts SuperShow and what to expect at our booth.
A cross-sell story between 2 brands while providing practical event information. Testing ground for martial arts vertical copy and potential future website changes.
Check out the microsite —
Check out the microsite —
Challenge: Brainstorm an event theme, write multipurpose martial arts copy that can be reused, and encourage attendees to enter giveaways.
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The microsite required a deep dive into martial arts terminology and movements to ensure the language and imagery would land with our readers.
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I simplified the language of the Zen Planner and UpLaunch cross-sell and helped craft a coherent story about how owners can use our tools to guide students on a fitness journey.
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This project required collaboration with our web designer to ensure the copy fit within the new design vision. It also required ongoing communication with the events team.